Photo by Levi Saunders on Unsplash   

Rainbow With a Cause

A guide to help brands create more thoughtful, purposeful, and inclusive Pride content.  

The LGBTQ+ community has been pushing brands to develop more meaningful Pride initiatives, but industry perspectives on HOW to do it are few and far between. So the LGBTQ+ folks and allies within Copacino+Fujikado decided to do something about it. Combining departments, identities, and experiences, we focused on the thing almost every brand focuses on during Pride: the flag and its colors. 

The result is a Pride Brand Guide for organizations written specifically for the thinkers, writers, designers, AD's, content-creators, or any marketer who says “let's do something for Pride!” The guide strives to help brands go beyond a rainbow logo for a more purposeful, inclusive, and authentic Pride initiative.

AT a glance

Know Your Herstory

1. Know Your Herstory

Pride was born in a riot, and 2019 marks the 50th anniversary of Stonewall. Learning more about Marsha P. Johnson and Gilbert Baker is a good place to start.

Know Your Why

2. Know Your why

Knowing your Why and having it easily visible to your employees and the public gives you a reason to be in the Pride conversation, instead of getting called out for #RainbowWashing.

Show Your True Colors

3. Show your true colors

Now that you know your Why, back that ish up year-round with authentic support & allyship.

Get the Guide

LGBTQ+ related dates other than Pride that your brand could celebrate

of Millennials will choose an equality-focused brand over a competitor (source)

The total buying power of the adult U.S. lesbian, gay, bisexual, transgender and queer population (source)

Quick Resources

Here are some resources to help you practice inclusivity year-round. (Find more in the guide!)

About Copacino+Fujikado

This brand guide is the brainchild of Copacino+Fujikado’s LGBTQ+ employees and was brought to fruition with the help of EDGE, an agency initiative dedicated to Empowering Diversity and Growing Equity at Copacino+Fujikado. The initiative was founded to empower everyone at C+F to create a more diverse, equitable and inclusive culture both at the agency and through the work that we do.

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