Photo by Levi Saunders on Unsplash
The LGBTQ+ community has been pushing brands to develop more meaningful Pride initiatives, but industry perspectives on HOW to do it are few and far between. So the LGBTQ+ folks and allies within Copacino+Fujikado decided to do something about it. Combining departments, identities, and experiences, we focused on the thing almost every brand focuses on during Pride: the flag and its colors.
The result is a Pride Brand Guide for organizations written specifically for the thinkers, writers, designers, AD's, content-creators, or any marketer who says “let's do something for Pride!” The guide strives to help brands go beyond a rainbow logo for a more purposeful, inclusive, and authentic Pride initiative.
Pride was born in a riot, and 2019 marks the 50th anniversary of Stonewall. Learning more about Marsha P. Johnson and Gilbert Baker is a good place to start.
Knowing your Why and having it easily visible to your employees and the public gives you a reason to be in the Pride conversation, instead of getting called out for #RainbowWashing.
Now that you know your Why, back that ish up year-round with authentic support & allyship.
Here are some resources to help you practice inclusivity year-round. (Find more in the guide!)
This brand guide is the brainchild of Copacino+Fujikado’s LGBTQ+ employees and was brought to fruition with the help of EDGE, an agency initiative dedicated to Empowering Diversity and Growing Equity at Copacino+Fujikado. The initiative was founded to empower everyone at C+F to create a more diverse, equitable and inclusive culture both at the agency and through the work that we do.